Two distinct tracks.
Built around how you want to work with me.
Growth engagements for B2B companies needing a senior organic growth partner. Mentorship programs for founders, senior IT and marketing professionals, and SEO practitioners working with me 1:1.
For Companies — Growth Engagements
- 01Fractional SEO & Organic Growth Directorfrom $3,000/ mo
- 02Organic Growth Program Architecturefrom $2,000
- 03Content Strategy & Editorial Planningfrom $2,500
- 04SEO Foundation Audit + Roadmapfrom $1,500
- 05AI Search Visibility Strategyfrom $2,000
- 06Algorithm Update Traffic Recoveryfrom $3,000
- 07E-E-A-T & Brand Authority Buildingfrom $2,500
- 08Team & Agency Upskillingfrom $2,000
For Individuals — 1:1 Mentorship
Fractional, project, and advisory work for B2B teams that need senior organic growth leadership.
Buyer is typically a CMO, Head of Growth, or founder acting as marketing lead. I'm the strategic layer; your team handles the execution.
Senior organic growth leadership, without the full-time hire
I step in as the strategic brain guiding your team or agency: setting direction, reviewing plans, and making sure your organic program is actually compounding quarter over quarter. No execution load on my side. The role is to make sure the work your team is doing is the right work.
- Funded startups (Series A–C)
- Companies with junior SEO teams
- Agencies needing senior oversight
- Companies between full-time SEO hires
Companies that have SEO and content activity happening but no senior strategic layer owning the program. Typically 20–200 person organizations that are investing in organic but not seeing it compound. Also well-suited for funded startups that aren't ready to hire a full-time director yet.
- Monthly strategy review and priority-setting session
- SEO and content roadmap ownership and quarterly refresh
- Async access for questions, reviews, and quick decisions
- Content strategy guidance and editorial direction
- Technical SEO and site architecture oversight
- Team feedback and skill development direction
- Monthly written summary of progress and next focus
The foundation your SEO program is missing
Most B2B SEO programs are a pile of loosely connected activities: keyword research somewhere, content somewhere else, technical fixes buried in a spreadsheet. Program Architecture is the layer that pulls all of that into a system that actually compounds. I design the content pillars, editorial cadence, link strategy, and measurement framework that ties the work to revenue instead of to traffic vanity metrics.
- Teams with SEO activity but no program
- Brands planning a rebrand or replatform
- Category-creators without an architecture
- Companies treating SEO as content volume
B2B teams that are already publishing content and running SEO activities but aren't seeing compounding results. The signal is usually: traffic grows slowly, keyword rankings are inconsistent, the roadmap is reactive, and leadership can't see how SEO ties to pipeline.
- Current-state diagnostic and gap analysis
- Topical authority map and content pillar architecture
- Editorial calendar structure with cadence recommendations
- Link acquisition strategy aligned to topical authority
- Measurement framework with revenue-aligned KPIs
- Technical SEO baseline requirements
- Written program document with 12-month roadmap
Editorial direction that builds topical authority
Content that ranks consistently isn't content that chases keywords. It's content that builds authority in a category. I design the editorial strategy (pillars, subtopics, asset types, publishing cadence) that makes your brand the cited source in your space over time.
- Brands with content teams but no strategy
- Category-creators targeting AI citation
- Teams pivoting from keyword-led to topic-led
- B2B brands going after enterprise
Marketing teams that are publishing but not seeing organic authority compound. If your content reads like a series of one-off blog posts and doesn't build toward anything bigger, this is the fix.
- Topical authority audit
- Content pillar and subtopic architecture
- Editorial calendar (3–6 months)
- Asset type recommendations (pillar, cluster, expert, original research)
- AI citation optimization framework
- Voice and editorial standards document
- Handoff call with your content team
A senior diagnosis of what's holding your SEO back
Not another 200-page automated Screaming Frog export with no prioritization. I look at your technical foundation, content architecture, link profile, and measurement stack the way a senior operator would, and finish with a 90-day roadmap of what to fix first and why.
- Pre-investment due diligence
- New marketing leaders inheriting a program
- Teams preparing for a major initiative
- Brands with flat or declining organic
Companies that need an outside senior perspective before they invest further in SEO. Often brought in by new CMOs, Heads of Growth inheriting a program, or founders who want to know what's actually working before committing budget.
- Technical SEO audit (crawl, index, schema, Core Web Vitals)
- Content architecture and topical authority review
- Link profile analysis with quality assessment
- Measurement stack and attribution review
- Competitive positioning analysis
- Prioritized 90-day roadmap with effort/impact scoring
- 60-min findings walkthrough with your team
Become the source AI cites when your buyers research
ChatGPT, Perplexity, Claude, and Google AI Overviews cite sources. The brands that got cited invested in topical authority early. Most B2B companies haven't. I design the content, structure, and citation strategy that gets your brand surfaced in AI answers.
- B2B brands where buyers use AI for research
- Category-creators competing for concept ownership
- Companies without E-E-A-T signals
- Brands whose competitors appear in AI answers
B2B companies where the buyer journey is shifting toward AI-first research. If your competitors show up in ChatGPT or Perplexity answers and you don't, this program closes that gap.
- AI visibility baseline audit (what AI tools say about your category today)
- Topical authority and citation gap analysis
- Content structure and schema optimization framework
- Entity and citation footprint strategy
- Publishing cadence for AI-friendly asset types
- Monthly visibility tracking and reporting (retainer engagements)
- Handoff document with 90-day execution plan
Diagnose the drop. Recover what's recoverable.
Google Core Updates don't just hit bad sites. They hit good sites that happen to have weak signals. I diagnose which updates affected you, which pages took the damage, and what's structurally wrong underneath. From there I build a recovery roadmap focused on rebuilding the signals Google is actually weighing now.
- Sites hit by March 2024+ Core Updates
- E-E-A-T-sensitive categories (health, finance, legal)
- YMYL content sites
- Publishers and content-heavy B2B brands
Companies that saw a significant traffic decline tied to a specific algorithm update and need senior diagnosis before they start making changes. The wrong fix after a Core Update often makes things worse, so this program starts with diagnosis before anything moves to recovery.
- Algorithm impact diagnosis (which updates, which pages, what signals)
- E-E-A-T and content quality audit
- Technical SEO regression check
- Link profile and brand signal review
- Recovery roadmap with sequencing
- 60-min strategy session with your team
- 30-day check-in on recovery progress
Build the authority signals that Google and AI actually weigh
E-E-A-T isn't a score you can optimize for directly. It's a set of signals that cover author credibility, content expertise, brand mentions, citations, and real-world relevance. I design the program that builds those signals at the author level, the content level, and the brand level together.
- YMYL and sensitive categories (health, finance, legal)
- Brands affected by E-E-A-T-driven Core Updates
- Companies with weak author and brand signals
- Brands going after expert-heavy topics
Companies in categories where Google and AI tools weigh expertise heavily. If your content is strong but your expertise signals are thin (no author bios, weak brand mentions, few citations), this program is designed to close that gap.
- Author credibility and expertise audit
- Content quality and expertise signal review
- Brand mention and citation footprint analysis
- Schema and structured data recommendations
- Author and brand signal-building program
- Expert content acquisition and positioning strategy
- Monthly progress tracking (for retainer engagements)
Train your team to think like a senior SEO
Workshops and training programs for in-house SEO teams, content teams, and agencies. Custom-built around the specific skill gaps holding your team back, not the generic SEO 101 content you've already seen.
- In-house SEO teams scaling up
- Content teams adding SEO ownership
- Marketing teams learning AI search
- Agencies upskilling their practice
Teams that need to level up faster than hiring allows. Often in-house marketing teams that inherited SEO ownership, or agencies looking to build senior-level thinking across their practice.
- Pre-workshop skills diagnostic
- Custom-designed curriculum (not off-the-shelf)
- Live workshop delivery (half-day, full-day, or multi-day)
- Written materials and frameworks for ongoing reference
- 30-day follow-up session for questions and implementation review
Direct 1:1 engagements for founders, senior IT and marketing professionals, and SEO practitioners.
These are paid from personal budgets rather than company ones. No cohorts, no curriculum, no standardized advice. It's just the two of us working through whatever you're trying to figure out.
The outside perspective your business is missing
For founders who need someone to look at their business and tell them what to do next. I bring 15+ years of organic growth and 8 years of operating inside B2B to your specific situation. This is a direct advisory relationship focused on outcomes, not a coaching program.
- Early-to-mid-stage B2B founders
- Founders playing CMO
- Technical founders without marketing intuition
- Second-time founders entering B2B
Founders of B2B companies (often 5–50 employees) who need someone senior to look across positioning, go-to-market, and organic strategy all at once, and give direct advice on what to do next. If what you want is a coach or a therapist, this isn't it. It's a senior operator who has run this before, telling you where you're wrong.
- Deep business context onboarding (2 sessions)
- Bi-weekly 1:1 strategy sessions
- Async access for decisions, reviews, and sanity checks
- Direct input on positioning, go-to-market, and organic strategy
- Network introductions where relevant
- Monthly written summary of decisions and next priorities
Start and build your agency with someone who's done it four times
For senior IT and marketing professionals moving from a full-time role into starting their own agency. I've founded four agencies over 15 years. I'll help you think through positioning, pricing, service design, operations, and client acquisition in a way that fits your specific background and the niche you're building into.
- Senior IT professionals going independent
- Senior marketing professionals going independent
- Agency senior ICs launching their own practice
- Consultants building team leverage
Senior professionals (typically 8+ years of experience) from IT or marketing backgrounds who know their craft but need guidance on the business side of running an agency: how to position, how to price, how to acquire clients, how to structure operations, and how to make the transition from employee to owner without breaking financially in the middle.
- Background and niche diagnostic
- Positioning and offer design session
- Pricing and packaging framework
- Client acquisition playbook
- Operations and team structure guidance
- Bi-weekly 1:1 sessions
- Async access for decisions and sanity checks
Ongoing 1:1 mentorship for SEO practitioners
For SEO practitioners, in-house marketers, and operators who want ongoing senior guidance on the real problems they're working on. Lower-commitment than the founder or agency programs: monthly cadence, focused on whatever you're actually stuck on, no cohort, no curriculum.
- In-house SEO practitioners
- Early-career SEOs wanting senior perspective
- Marketing managers owning SEO
- Freelancers building their practice
SEO practitioners and in-house marketers who want ongoing 1:1 mentorship without the commitment of a high-ticket program. Good for people who have real SEO work in front of them and want senior input on how to think through it.
- Monthly 1:1 coaching session (60 min)
- Async access for questions and quick reviews
- Framework and resource sharing
- Career and positioning guidance
- Portfolio and case study review
Not sure which track fits? Start with a 30-minute call.
15+ years in SEO and 8 years exclusively in B2B. In a 30-minute call, I can tell you which engagement actually fits your situation, or tell you honestly when I'm not the right person for the work.
I work with a maximum of 6 company engagements + a handful of mentorship engagements at any time.