What is Sandbox?
Sandbox is a term popular in SEO world that refers to a fairly complex, primarily because Google has not found its existence as such and, secondly, because like everything related to Google and web positioning is a mystery in many aspects. On the other hand, it is difficult to argue that the Sandbox does not exist, mostly because there is ample evidence in his favor. As you might suspect by what has been said, many people doubt the existence of this filter (some think that only applies to searches hotly contested, there is no other, etc.).. Yet one thing is clear, namely that there is “something” in the Google algorithm that penalizes the sites newly created position relegating them to very low in its search results.
Now we can say that the Sandbox is a filter effect ( “spam?) Implemented by Google in its new algorithm to prevent websites created recently, quickly secured a good search engine positioning for your keywords, even if they are properly optimized and receiving enough backlinks to be in higher positions.
For all these reasons, a site affected by the is one that is far behind in the search results related to the actual position should be given its characteristics (the search engine positioning performed), ie not is positioned in the theoretical place it deserves.
It is noteworthy that the Sandbox effect does not affect all equally optimized keywords, ie is different for each keyword in the web, so you can have very good results for some and bad for others. As you might guess, is not necessarily in the Sandbox for all the keywords of your website.
It is important to say that this filter is not a penalty for conduct prohibited positioning techniques (this has already been charged Google with other factors in its algorithm), is simply a trial period at which subjects new websites, almost without exception.
Why is implemented Google’s Sandbox?
Many webmasters use tactical positioning frowned upon by Google, Yahoo and other , in this case, for example get a considerable number of links in a short time to better accommodate the new sites as soon as possible. The search engine understands that these links have not been achieved naturally and therefore are not reliable signs of the quality of it, so wait a while before giving you a good position in search results to see if you keep getting links in a gradual and spaced in time ( Instant Knockout “naturally”). We could then say that the Sandbox is a test period for which they must pass the new sites in Google before he takes them as reliable or settled within the network and place them in positions allocated to them on their search results . This trial period usually lasts about 6 months, although this depends on many factors including the quality of the page, the keywords for which competes, and so on. as a guide only period (there are websites that can leave the Sandbox in a month and others in a year).
Although many of us the brings us head, seeing it from the standpoint of quality search engine results, it seems quite logical because, as after all, is not just another method to try get rid of all those pages with content which are superfluous junk that constantly emerging on the Internet. While it is true that, as with most things in life, they pay just for sinners, even the best websites are subject to this filter.
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