The algorithms for mobile engines are far less relevant than those reserved to the web. If you are regulars for making Mobile SEO for Mobile, you probably have seen the poor quality of the results from Google’s mobile index (not to quote him). Indeed, most results are from YouTube! Some results are derived from a few forums and some Edu sites.

This is probably due to lack of content for mobile in one hand but also the irrelevance of the algorithm itself. Google is still in the process of updating its mobile index and the results promise to be more qualitative.

Guide to Mobile SEO

This guide is for webmasters who are going into mobile sites and want to appear in the top results of search engines such as Google Mobile version Mobile and Yahoo! mobile search.  How to Create Mobile Sitemap?

For those of you interested, here is a non-exhaustive listing of search engines for mobile phone:

Mobile :- >                                  http://mobile.google.com
Google Mobile XHTML :- >  http://www.google.com/xhtml
Yahoo! Mobile :- >                  http://mobile.yahoo.com./search
MSN Mobile Search :- >        http://info.mobile.msn.com/
AOL Mobile Search :- >         http://mobile.aolsearch.com/
Technorati Mobile :- >          http://technorati.com/mobile-users
4INFO Mobile Search :- >    http://www.4info.com/browse/

Criteria for On-page SEO Mobile: Best Practices

1. The content must be easily accessible and crawl-ble:

A. Avoid technology frames, Ajax, Flash … which constitute a real obstacle for easy access to the site. Avoid all the design elements that are not necessary.

B. Remember that posting your site is reduced to the size of mobile phone display asks for your site, make sure that the titles, meta data, urls, are as small as possible to be properly displayed on the screens.

2. The keywords must match the engine:

A. Google and other search engines are developing the concept of “predictive modeling” – i.e., after the user has typed a few letters of their research, the engines are trying to predict the research and presents the results irrelevant.
If you know how the keywords appear in the predictive search, you can optimize your content and your content so they are optimized above.

B. Follow all standard SEO optimization including: optimization of heading content optimization of anchor-text links, optimizing titles and Meta data.

3. Optimize your site for a wide variety of mobile platforms (mobile phone, PDA, blackberry …)

A. Use code 100% in XHTML (WAP 2.0), cHTML (iMode) or WML (WAP 1.2)

B. Please validate your site through the validator code as the W3C http://www.w3.org/TR/mobileOK-basic10-tests/ http://validator.w3.org/mobile/ & http://ready.mobi

Improving the crawl and indexing by search engines Mobile

1. Implement a robots.txt file and meta.txt Mobile

A. The file is a text file meta.txt that introduces User-agent links to the best version of the mobile site based on the mobile platform. Make sure the file exists and is referred to the site root.

B. Make sure the robots.txt file is available for mobile phones crawlers

2. Submit your Mobile Sitemap to engines

A. Google, Yahoo, MSN and most other engines accept mobile sitemap then feel free to submit them. The Mobile Sitemap uses the Sitemap protocol, and a specific tag and a rule namespace added.
B. If your site is local or regional, you can subscribe to local telephone directories or thematic

3. Linking strategies

A. We must develop a strategy for linking with sites relevant mobile to increase your popularity on the mobile web and improve your mobile SEO.

B. Make sure your internal linking is to the point link for most important pages of the site internally

C. For both linking strategies (internal and external), use of anchor-text with rich keywords that are crucial

4. Analysis of Mobile SEO

A. Make benchmark and analyze your performance and results of your listing in order to draw relevant conclusions.

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