Everyone keeps talking about how Panda and the Penguin have changed the world of SEO, for the better of course, but changed it all the same. But, if you actually take a look at the reasoning behind Google’s algorithmic updates, all it wanted to do was improve search quality, and when you get right down to it, it’s not asking you to do anything markedly 影梭 different from what it wanted you to do before Panda or Penguin. It is just that we were not listening to it, and were continuing with our merry ways of unnatural link building, over optimization and low quality SEO.  The Panda and Penguin, have woken most SEOs from their enforced slumber, and made them realize that it doesn’t pay to forgo quality in SEO.

One impact of the Panda update specifically is that more webmasters now, more than ever, are keen on updating their website content regularly.  The reason behind this is very simple. The Panda update has made content really very important.

Let’s take a look at reasons why you must keep your site content updated at all times:

1. Quality Content means Better Rankings

Let’s not get into all the technicalities of the Panda update, but to put it simply this algorithm stresses on quality content. It was released to ensure that the rankings of sites with low quality content went down and the ones with quality content are ranked higher. The whole idea is to improve the quality of search and that has made quality content a ranking factor.

When you update your content make sure that it’s useful and engaging, this is what the Panda feasts on, and it loves a site that keeps freshening up its content to give readers the latest information. Make sure that this content is better than the earlier one, and better optimized.

2. Fuelling Google Organic Traffic

Frequently updated content become a part of your overall SEO strategy. If you are putting a lot of time and effort to update your content with useful information, then Google’s crawlers are going to index it, and this means your optimization efforts don’t stagnate. It’s just one of the many ways that your SEO strategy can be given an added fillip.

3. Natural Link Building

You need to update your website regularly with different kinds of content. In a regular working week, make sure that you post new (1-3 will do), post a video every week, post infographics, or just post news related to your domain. This doesn’t just give you direct ‘indexing’ benefit but it also helps your natural link building efforts. That’s because blog posts, infographics, new stories come under the umbrella of shareable and marketable content.

Readers who will love a particular blog posts or an infographics will want to share this content with their fans and followers on social media. So, make it easy for them to share this content; integrate social share buttons on all the pages of your site.

4. Helps Create Credibility

In the new and changed world of SEO, credibility makes a big deal of difference. If your target audience thinks you are to be trusted, they will become your loyal followers/customers. But this credibility needs to be built and what better way to build credibility than with your content. Well written content, packed with facts and figures that substantiate the claims/opinions made in it, are well regarded by readers. This goes a long way in establishing your authority in the online space and by extension that of your website as well.

When you keep updating your blog content, what you are actually telling your readers is that you care about them, want to solve their problems and you have the expertise for this purpose. This is again something that’s going to help improve the way your website is going to be looked at.

5. It’s all about the Brand

Content helps you tell the story of your brand and what it brings to the table. If you think this story isn’t working and a few tweaks are necessary, go ahead and do it. As a business owner or a webmaster you need to know where your brand is going; whether it’s reaching the right people or not and more importantly whether it’s having the right impact. For this, you need to monitor the awareness of your brand and keep your eyes open about everything said about your brand in the various online conversations. Your reputation is always on the line and its content that helps act as a buffer. If your branding is not working out as you hoped it would, content can always play a role in sorting things out.

If there is some negativity coming across about your brand, you can correct the course through content. By regularly updating your content, you will be taking proactive steps to improve your brand value and ensure that its reputation doesn’t go down.

6. Content acts like a Search Converter

You might not want to believe it, but many of your potential customers will be converted by what you are writing on your blog or website.  More importantly, content acts as a means of customer acquisition and retention, but if you want to leverage its full potential it needs to be constantly updated. Nobody will come to your site to read the old content that they might have already gone through. What they are looking for is fresh content and it’s only when you give it to them that they will be impacted by it, leading to more chances of conversion.

Buying is an emotional decision more than anything else, its content that helps bring some emotion into the user experience of a website.

7. It adds value

Updated content keeps adding value to your online presence. This value cannot be measured in terms of the visitors to your site nor can it be measured with its rankings on SERPs; is ambiguous but at a subconscious level everybody going through your site will see the value in it. They will see your website as somebody trying to do a good job and achieving what it has set out to achieve. This appreciation cannot be measured.

In Conclusion

Why should there actually be a reason why you must keep updating your website content? If you are serious about your online presence, you must do everything you can to ensure that it’s the best there is. Fresh content is just one of the many ways that you can ensure that your website doesn’t lose its .

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