I have been guest blogging for over 2 years now and have worked with various brands to help advance their online presence. Guest blogging has been turned into a most effective SEO strategy after Google announced penguin update. It was effective earlier but now it has been an integral part of an online marketing strategy to create high quality backlinks and improve brand visibility.

I’m sure you must have started guest blogging already for your website and taken yourself in the same way the industry is headed. But I also know that there are loopholes in the guest blogging process that many online marketers (SEOs) are not paying attention to. To be specific, Matt Cutts from Google said that they may take actions against the websites creating low quality backlinks and spamming the search anyway. You should watch his video here.

That being said, it is helpful to create backlinks through guest blogging, but it is only powerful if the content is giving something to the readers and you’re getting a backlink from within the same content.

Here is how I approach guest blogging

• Researching most relevant blog websites for your business
• Prepare a topic idea and develop high quality content by keeping quality criteria in mind
• Send over the prepared content to client for initial review and approval
• Communication with guest blog webmasters to post the content on their blog
• Editing or updating of the content based on requirement of guest blog webmasters (in case if any)
• Get the content published on guest blog website(s)
• Provide a work report to client with approved link(s)
• Encourage the client to share the approved guest posts on their social networks

This is one of the many ways guest blogging process is being followed by many companies and I do the same as it generates high return on invested time and efforts.

When you look at the process it looks quite simple but when you actually start doing it, then it becomes harder job as you come across many hurdles as you go along. But if it is done correctly, it will pay off at the end.

If you want me to take on any of your or your client’s guest blogging project and create high quality backlinks to help you achieve your targets and goals then email me on [email protected] to discuss your further requirement. I can also provide ghost guest blogging services based on the needs.