The SEO marketing domain is constantly getting revamped with Google constantly introducing new updates in its algorithms. With updates like Panda and Penguin floating around us, it can be challenging to cheat the system and keep pace with the ever-changing trends. Yet, knowing how these trends can affect your shop … Continue Reading

Welcome to the fifth and final part of our series on How to Use Psychology to Enhance Outreach. In the previous installment we talked about the decoy effect, a cognitive bias that causes us to change the way we evaluate choices when an inferior choice is introduced. In the context … Continue Reading

Welcome to part 4 of our 5 part series on psychology as applied to marketing outreach. In the 3^rd part, we talked about priming, the subtle way in which word choice and topic focus subconsciously impacts how people perceive a situation and respond to it, accordingly.

Today, we’re … Continue Reading